Drift & Row aims to improve the value of play

...Drift & Row LLC is a Milwaukee-based startup focused on designing and creating handmade toys that support language and learning in children. It was founded in 2018 by owner Brenna Davis, a speech language pathologist.

“The meaning of ‘Drift & Row’ is a reminder about what play should be. ‘Drift,’ meaning freedom and unstructured time. ‘Row,’ meaning children need to work and fail in order for it to be play,” Davis said.  ...

...Drift & Row was among the top 25 contestants in the 2019 Wisconsin Governor’s Business Plan Contest, held by the Wisconsin Technology Council. This year’s contest culminated June 4-5 at the Wisconsin Entrepreneurs Conference in Milwaukee.