Wisconsin’s Millennial Marketing Campaign To Continue, Despite Funding Change

Former Gov. Scott Walker Called For Campaign Aimed At Increasing Workforce

A state-run marketing campaign aimed at getting more millennials to move to Wisconsin will continue, despite Democratic Gov. Tony Evers and state lawmakers not funding it in the state budget. 

The Wisconsin Economic Development Corp. (WEDC) requested $10 million over the next two years to cover the costs of continuing the campaign, which began in 2018 under former Republican Gov. Scott Walker.

Evers did not meet that request and GOP lawmakers who control the state Legislature also declined to push the funding during budget negotiations for the campaign aimed at people ages 21 to 35.

However, according to WEDC officials, the organization has identified $4 million within other parts of its budget to fund the program during this fiscal year and expects to do the same in 2020-21...