Miller Park naming rights headed to American Family Insurance in 2021 after ‘incredibly rich offer’

Madison-based American Family Insurance made “an incredibly rich offer for the future naming rights of Miller Park” and MillerCoors will no longer be the stadium’s naming rights sponsor after the end of the 2020 season, the Chicago-based brewer said in a statement Tuesday.

“Late last year another Wisconsin company, American Family Insurance, proactively pitched the Brewers an incredibly rich offer for the future naming rights to Miller Park, and we’re proud to welcome American Family to the family we’ve been part of for generations,” the MillerCoors statement said.

A spokesman noted that MillerCoors was not ending its sponsorship of the team; rather the Milwaukee Brewers had opted to sign with another company. The spokesman added that the Brewers recently came to the company to say they had a lucrative naming rights offer once the current deal expires.```...

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Ken Notes: Too bad the Park Could not work something out with Wisconsin`s craft Beer Market. Imagine the publicity value of promoting all of our great craft product on the National stage, not to mention being able to get a Hopalicious, Island Wheat, Serendipity, Fantasy Factory... mmmmmmmm...