Southwest Wisconsin expansion on tap at Driftless Brewing

Driftless Brewing Company of Soldiers Grove recently was honored for their business development efforts during the Crawford County Leadership Awards on April 25 at Crossing Rivers Health of Prairie du Chien.

Driftless Brewing completed its $1.2 million renovation and expansion project in February and the company has more exciting news on the horizon.

“We’ve completed our renovation and we’re now focusing on production,” said Driftless Brewing Business Operations Director Cynthia Olmstead. “We’ve signed on with distributor General Beverage. It’s a big step for us.”

Olmstead said Driftless Brewing will be distributing in southwest Wisconsin from La Crosse County to the south. They will also continue self distribution in Soldiers Grove. The distribution in southwest Wisconsin will be followed by a gradual expansion east toward Madison and Milwaukee in coming months and years...
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Ken Notes: This could be a huge market for Wisconsin. Even small communities are able to sustain a small brew pub. I would love to see us develop a marketing arm like the Milk Marketing Board Now the Dairy Farmers of Wisconsin for craft beer...