One man`s $40M cheese company is helping to transform a rural Wisconsin community


One man`s $40M cheese company is helping to transform a rural Wisconsin community


In 1991, Paul Scharfman quit his marketing job at Kraft Foods and took a leap of faith.

After a 12-year career at Kraft`s operation in Madison, Wisconsin, and six years at Oscar Mayer before that, Scharfman was itching to do something innovative and entrepreneurial, reported CNN.

Living in `America`s Dairyland,` he decided to start his own cheese business. But he knew he needed to corner a niche market that would set his business apart from the large cheese manufacturers and produce higher margin products....

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Ken Notes: This is an industry that is little known in economic development circles, like craft beer and wine Wisconsin could be home to more smaller craft cheese production facilities and with milk prices tanking smaller farms could develop coop production facilities. I san a lot of this in Lafayette County but the state was not in the loop which is also why I continue to advocate for WEDC to help counties to hire LOCAL economic development professionals.

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- - Volume: 7 - WEEK: 29 Date: 7/18/2019 6:22:19 AM -