DirectHERy connects consumers to women-owned businesses

On a trip to Nashville in 2017, Kate Fletcher Heaney was looking for a place to eat. She’d been trying to make a more conscious effort to support women-owned businesses and couldn’t find any resources to help with her search. 

Pretty soon she couldn’t stop thinking about it.

“I woke up one night, literally out of the blue, with DirectHERy in my mind and that’s when I decided I had to try it,” she says...