If this test works and the recycled material is as good as the conventional roofing, it could be a game changer for Kraft Heinz. It`s not clear how much flexible packaging the CPG company uses for its products annually. According to statistics on Kraft Heinz`s website, about 30% of its packaging as of 2019 fell into the non-recyclable category, including flexible plastic films or rigid plastic containers. The company has several sustainability goals, including making 100% recyclable, reusable or compostable packaging by 2025. To reach that goal, the brand is testing a recyclable and compostable paper cup for Macaroni & Cheese in the U.S., and in Europe plans to make its Heinz Ketchup bottles with recyclable food-grade PET plastic... Dive Brief:
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