`You Have to be Flexible`: En­tre­preneur Reacts to Running a Business in a Pandemic

LA CROSSE, Wis.—  The Wisconsin Small Business Development Center is tied to the state’s university system. It has branches across the state, including in La Crosse at UW-La Crosse.

SBDC hosts entrepreneurial training programs for aspiring and current business owners. It serves about 400, annually. The pandemic made that number skyrocket to more than 1,100.

“This most recent session started in early February and this year; we’re doing it virtually,” said director Anne Hlavacka.

ETP helps entrepreneurs test their concept, develop their business plan, and hone in on marketing and financial skills...
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