Sow’s Ear: Wins first Main Street Mini-Makeover contest

MADISON, WI. APRIL 5, 2021 – The Sow’s Ear, a yarn and coffee shop in downtown Verona, has been named the winner in the Wisconsin Economic Development Corporation’s (WEDC’s) inaugural Main Street Mini-Makeover contest.

An outgrowth of the popular Main Street Makeover contest, the Mini-Makeover was designed specifically to benefit retailers who want a new look in anticipation of welcoming customers back this summer. The larger makeover contest generally requires a full-scale remodel and has substantial costs, while the mini-makeover will provide a simpler merchandising refresh.

“For every business able and willing to undertake the commitment of a full makeover, there are many that would benefit equally from a simpler approach,” said Missy Hughes, secretary and CEO of WEDC. “Helping businesses refresh and update their look is one of the ways WEDC can help keep our downtowns vibrant.”